Both young entrepreneurs releasing their startups into the world and long-term business owners have found themselves struggling with data collection before discovering web scraping.
Web research can take up a lot of your valuable time. In between transferring data manually into Excel spreadsheets and constantly spotting inaccuracies amongst your mailing lists, web scraping is something you might not have known you needed.
Data extraction is now an essential component of business growth. A brand will find out where they are in relation to their rivals by using web scraping. Data extraction software have also made details about top brands’ costs, services, and analytics accessible.
And for that reason, we have compiled a list of 6 tips on how to escape company jeopardy by understanding the real benefits of web scraping for businesses in 2021.
But first, let’s answer the following much-asked question 👇.
What exactly is web scraping?
Web scraping is the process of retrieving publicly available data from websites, usually in large volumes.
This information can come from various websites, and the procedure can also involve processing and converting the data into a format that you prefer. This approach helps companies leverage data to gain advantages and insights.
The most common types of web scrapers are APIs, visual extraction software, and browser extensions. All of them serve a singular purpose: to get the raw HTML code from web pages. Once that info is taken, it can be processed and saved in different formats. Some popular options are CVS to help humans view and manage the data or JSON to help software do the same.
Websites do not come in a single size that fits all. Every source you access differs in character and style because there are varying types of contents and intents behind every page. As a result, parsing the data is just as important as harvesting it.
Want to see how a top-of-the-line web scraping tool should look like? Take a look at the features that WebScrapingAPI has to offer.
Stay on top of the game
It is particularly crucial to obtain reliable hands-on data in today’s economic environment. Many of your competitors might already be using this technology to grow their businesses and outgrow their adversaries.
Financial and market analytics, business intelligence and lead lists, strategic and pricing intelligence, and consumer behaviour analysis are the most common applications for web data.
Want to stay on top of a competitive market? Don’t rely on old wives’ tales and suppositions. In this case, having solid evidence that can help you examine the situation from a neutral standpoint is undoubtedly beneficial. Companies are also venturing into collecting this data using web harvesting tools because the Internet is an ever-growing data source.
Most companies do not allocate sufficient funds destined for data processing, reporting and analytics. This implies that data acquisition is not on their agenda since there are no assets set aside for data collection. While money isn’t infinite, a web scraping tool won’t break the bank, but it can sure make a difference in how you make decisions.
In today’s intensely dynamic market environment, failing to grasp and use the strength of data can mean the difference between success and failure.
1. Know what makes your audience tick
Customer behaviour is something that you may already be analysing relentlessly, both online and offline. Digital marketers spend an unfathomable amount of time gathering data manually, only to filter through the information acquired and end up with preliminary results months later.
The difficulty is keeping up with people talking about your company in private, on threads, and in online communities. Although this can ever be an excellent strategy, particularly for small local markets, it is becoming increasingly out-of-date. Instead, you can also use site scraping software to retrieve vast volumes of data from multiple Internet outlets in order to get a deeper understanding of your consumers’ preferences and wishes.
Individually collecting this knowledge will be a massive undertaking requiring a significant amount of time and effort. Web scrapers, on the other hand, simplify the process and can manage these requests in a few hours, depending on the amount of data you wish to process.
The determination of how people feel about a given topic, known as sentiment analysis, is a frequent use case encountered by data scientists. A business may use this process to search for conversations on one of its products.
The model must be conditioned on what constitutes a positive and negative comment, which may require thousands of individual comments to provide a well-balanced collection. Using a web scraper to gather feedback from related forums, reviews, and social media pages would help create such a dataset.
By harvesting data from online sources, you can better your interpretation of your audience’s primary focus and identify those unique consumer needs in order to render exclusive services. It comes as a foolproof onset in conducting a market evaluation, preparing for future plans, and shifting the emphasis if required.
2. Find your pack & collaborate with reliable partners
Trust is the foundation of every corporate relationship. No idea what that potential collaborator is genuinely all about?
High aspirations must come in hand with an accurate perception of your competitors’ general performance. By collecting data, your company’s social media strategy should be on par with the area of expertise in which you belong; check out how others view your niche, as well as the parameters other businesses take into consideration in adapting their prices to the current market.
A web scraping API can aid in finding out general and public information about your future employees — recruiters are already doing this on web sites that allow job listings and candidates to apply. However, a web scraper will enable you to extract the exact data you need. Seeking only mid-level candidates that have previous experience in a specific line of work? Now you can perform this research more efficiently on your own.
By using web scraping, you can perform background checks on your business partners, staff and individual contractors. Web scraping gives you an upper hand in finding out details consisting of authority rankings, reviews, as well as the validity of their resumes.
3. Optimise your pricing strategy
Many businesses avoid raising their prices in fear of their customers going someplace else. Here’s how scraping can help you get your desired profit without dropping your loyalty programme.
If eBay competitors keep lowering their prices 2 cents below yours overnight, web scraping can keep track of those changes so that you can react in no time. This matters and requires urgent fixing, so here’s a freemium tool that grants you access to 1000 API calls right off the bat.
This is a free lane in which you can compare websites, as well as criteria. Your potential customers will now choose you over your adversaries once you gather the data to better different aspects of your business, such as shipping assistance and customer service. Implementing the information the API provides you with will help your business stand out in the sizable crowd.
4. Generate more leads with less effort
You need trained leads as a company in order to increase revenue. Through web scraping, you can retrieve all sorts of data, such as names, addresses and phone numbers.
However, what your business requires is undeniable authenticity — and that extends to the manner in which data is being scraped. Let it help with lead generation.
Lead generation is a high priority for all companies and can be very costly if not handled carefully, considering the fact that companies spend a lot of money to get viable leads to advertise to. Now you can dramatically reduce the costs associated with lead generation while still propelling your company forward with energy and expertise.
If you’re a salesperson or your focus is collaborating with other businesses, you’re already halfway there. Lead generation, contrary to what you now know, isn’t just about making cold calls or sending out a lot of emails. It’s all about the tools and techniques.
Scraping will give you a list of potential customers, so why not gain insight right away?
5. Protect your brand
With how important word of mouth is these days, it’s crucial that you keep the company’s reputation intact. Perhaps you are rebranding or just looking to preserve that which you have already built. Protect your company image by actively monitoring your online presence and spotting copyright transgressions, as well as looking out for off-brand copies of your product.
Data extraction guarantees a high degree of speed, reliability, and precision for monitoring your brand online.
Black hatters might sell or import goods using your registered trademark or copyrights without your consent, which is known as counterfeiting. It is best to prioritise protecting yourself. Although counterfeiting is the most popular and the most dangerous way for scammers to benefit from companies, there are other methods that also include:
- Copyright infringement — the unauthorised use of intellectual property covered by copyright
- Trademark — a logotype, design, expression, or some other feature associated with a company’s name
- Design infringement — the unauthorised use of a copyrighted design
Rather than let all that happen, we think it’d be better to protect your brand WebScrapingAPI. It’s not much of a tussle.
6. Stay SEO-savvy
SEO, or Search Engine Optimization, does precisely what you think it does. Millions of websites are fighting for the top spots on search results pages, so optimising your own site is a must if you want to be competitive.
Extracting keyword-related data and rankings to track SEO campaign performance is a white hat practice. You can use web crawling to figure out if and how your rivals can surpass your post. If you have some coding knowledge, and know the animal that is Python, learn how to scrape websites like you invented Python.
You can scrape websites for results, campaigns, and reports while doing SEO. Keeping track of links on sites to determine whether they have reached the end of their runtime and checking out how your brand ranks on Google is a common practice amongst entrepreneurs.
Web scraping is a broad subject in the SEO community. It has been expanding and is anticipated to remain to do so in the future seasons. With data influencing where websites surface in search results, it’s critical to hone your web scraping skills. Set aside some time and Invest your effort in studying the guiding principles for efficient web scraping procedures.
Only you know what’s best for your business
Whatever your industry — be it eCommerce, real estate, education or digital marketing, there is no denying the fact that web scraping can help your business succeed.
Web scraping is a modern solution to repetitive job automation and data mining that can save you time and effort while looking for necessary information. Instead of all that conundrum, you will be able to devote your resources to activities related to company growth.
So, why not let WebScrapingAPI help?